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Redefining Clinical Trials with Patient-Centered Insights
OBJECTIVE
To support Genentech in developing a patient-centered clinical trial protocol by integrating real-world patient perspectives into the study design and ensuring that all assessments and evaluations reflected the needs and experiences of the target patient community.
Genentech

The Challenge
Genentech faced the challenge of designing a clinical trial that was more than just data-driven. They needed a trial protocol built around real-world patient experiences—one that prioritized the needs and safety of participants while ensuring meaningful and actionable outcomes.
The Solution
The Hills Tandem (THT) partnered with Genentech to lead the development of a groundbreaking, patient-centered trial protocol.
Patient-Centered Design: Integrated real-world patient perspectives into every aspect of the trial, from screening and enrollment to safety assessments and pharmacokinetics sampling.
Powerful Storytelling: Introduced a compelling patient narrative during the principal investigator orientation, ensuring the trial remained connected to the lived experiences of its participants.
Thorough Analysis: Conducted in-depth reviews of all trial-related events and assessments to ensure reliability, patient safety, and meaningful data collection.
Key Results
• Empowered Patient Voices: Every step of the study was designed to prioritize the needs and experiences of the patient community.
• Enhanced Protocols: Developed scientifically rigorous and empathetically designed trial protocols that set a new standard in patient-centered research.
• Lasting Impact: Fostered collaboration between science and empathy, creating a trial approach that is both innovative and human-focused.
The Impact
Through THT’s leadership, Genentech has become a trailblazer in patient-centered clinical research. This trial design doesn’t just collect data—it transforms the way clinical trials are executed by making patient voices a central element.

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